Make it in Bavaria - How to enter the Digital Health market

March 1, 2022 - March 15, 2022

About the Event

Dear guests,

We, Invest and Bavaria and the Bavaria Israel Office are happy that you are interested in our series of exclusive market-entry workshops for the German Health-Market. Get valuable insights and guidance for your expansion from leading experts from Bavaria – the life sciences hub of Europe. Online. Free-of-charge.

We will inform you step by step on what you need to know for your expansion. There will be three sessions, each one of them appx. 1.5 hours long and always with plenty of time for your questions. We will cover topics from regulation, compliance to how to hire your first employees and many more. These workshops are perfect for everyone who wants to get a first overview and avoid the most common obstacles which occur while entering the European market. Experts from public organizations, law offices and high-end consultants will guide you through the different aspects. We want to make sure that you will land as softly as possible in the German market.

Check out the agenda below and register now if

… You are an innovative start- or scale-up.

… You are in the field of digital health or MedTech and your product is market ready.

… You are starting your expansion to the German/European market.

We look forward to having you join!

Any questions? Please contact Johanna Hebestreit at

About Bavaria | Digital health: a convergence with potential

What most people are only realising due to the current pandemic was already clear to many Bavarian companies and start-ups before it happened: numerous processes within the healthcare system require continuous improvement. Digital solutions that improve the everyday work of doctors and nurses must be used more intensively. This is precisely where digital health comes in. The digitisation of medical applications is creating cross-industry innovations in the healthcare sector that improve patient treatment and make processes more efficient. The three areas of artificial intelligence, telemedicine and digitalised health management in particular are attracting special attention due to the current situation and reveal the potential of digital healthcare even beyond the crisis. 

Find more information here

Schedule | all timings CET

Your Hosts | Invest in Bavaria + Bavaria Israel Office Tel Aviv

Susanne Schierok
Head of Investor Services (acting) at Invest in Bavaria

Susanne’s responsibility is to support life sciences companies as well as Israeli companies that are interested in expanding to the German/Bavarian market.

Susanne previously worked in Japan and for a Japanese company in Bavaria. At Invest in Bavaria she is heading the investor services since September 2021.

She is a well-travelled intercultural expert, who has studied, worked and lived in Japan for several years and has long experience when it comes to working with life sciences companies.

Invest in Bavaria – Full service from a single source 

As the Business Promotion Agency of the State of Bavaria, Invest in Bavaria supports companies from Germany and abroad and from a wide range of sectors in finding the ideal location in Bavaria, so that they can be successful right from the moment they settle here. Do you have an innovative, technology based start-up and are you planning to settle in Germany or Europe? Invest in Bavaria want to make market entry as easy as possible for you with our “Ois Easy” start-up package.

Johanna Hebestreit
Vice-Director of Economy and Technology at State of Bavaria - Israel Office

Your host Johanna works for the Bavaria Israel Office, based in Tel Aviv.

The Bavaria Israel Office is a public agency, bringing together the Israeli and Bavarian innovation ecosystems and fostering the economic relationship between the two. Johanna’s responsibility is to support Israeli high-tech companies entering the German market and establishing themselves in Bavaria.

She previously worked in our offices in San Francisco and Munich and has five years of experience in supporting international startups with their expansion to the German market. In our workshop series she will give a presentation about German business culture and tell you why starting your email with “Hi Stephan” is not a good idea. And you can count her as an expert in international communication - Johanna lived in five countries, currently in Israel, and before in Spain, Germany, the United States and Belgium. 

Our Speaker | March 1st 2022

Dr. Jörg Traub
CEO | MedTech Pharma Forum

Dr. Jörg Traub received his PhD in Medical Computer Science in the field of image processing, navigation and advanced visualization. He has more than 15 years experience in the medical device industry and was as founder and CEO responsible from the idea generation, through the implementation, certification, internationalization and multiple financing round all the way to the exit of the medical technology company and university spin off SurgicEye. Following this he was business development director and coordinating the strategic marketing and sales activities at a smart medical robotics solution company, resopnsible also for strategic corporate partnerships.

Since 2020 he is leading the healthcare section at Bayern Innovativ and is Managing Director of Forum Medtech Pharma e.V., responsible for innovation incubation, infrastructure projects in healthcare innovation and networking.

About Forum Medtech Pharma e.V.

Forum MedTech Pharma is a charitable non-profit making association - incorporated society. The network is forming a unique platform for business contacts and knowledge exchange. We successfully facilitate innovation and co-operation in the healthcare sector.

Nearly 500 members are involved in the Forum MedTech Pharma, i. e. companies, research institutes, clinics, health insurances, regional authorities as well as other actors in the field, complemented by network partners from 10 countries in Europe, America and Asia.

Our topics cover an extensive agenda on the latest trends in medical technology and pharma: biomaterials, diagnostics, clinical trials, minimal invasive medicine, health telematics and health care system.

More info see:

Michael Maier
Senior Partner Medidee Services SA

Michael Maier has 25 years of hand on experience within medical device industry in design & development projects, product industrialization and regulatory & quality affairs. He is a trained Notified Body auditor for ISO 13485 and MDD, has served numerous international compliance programs and helps clients determining the most appropriate regulatory pathways and strategies to bring medical devices to markets.

About Medidee Services SA

Medidee provides expertise in Clinical and Regulatory Affairs for Medical Devices and IVD and assistance for Quality System Management (QMS) implementation. Our services cover all steps of a medical device development, from the initial project idea over the design & development to certification or regulatory clearance. 

Our Speaker | March 8th 2022

Estefanía Rodríguez Migliarini
Start-up Relations Manager at InsurTech Hub Munich (ITHM)

Estefanía is Start-up Relations Manager at InsurTech Hub Munich (ITHM)

InsurTech Hub Munich is one out of twelve digital hubs initiated by the German Federal Ministry of Economy, in cooperation with insurtech startups, corporate partners, investors and research institutions, all based in Munich. Our goal is to determine the future of the insurance sector by providing a platform for the everyday exchange between all important current and future players, building meaningful partnerships across industries and enabling alternative ideas and business models.

We merge experience with entrepreneurial spirit, exploiting our regional strengths as leader in insurtech and embedder of several global and local insurers as well as relying on excellent funding access – all put together to shape the future of insurance.

Benjamin Stöcklein
Head of International Services bei Medical Valley EMN e.V

After finishing M.Sc. in Industrial Engineering, Benjamin was responsible for business development in a Start Up company while Serious A Funding round.

Since 5 years he is now enthusiastic in supporting medical device scale ups in their international expansion for Germany’s leading edge cluster in MedTech & Digital Health Medical Valley.

About Medical Valley :

Germany’s leading edge cluster for medical technologies with more than 230 members from economy, science, healthcare provision, networks and politics have united to create solutions for the healthcare challenges of today and tomorrow.

Marco Wendel
CEO at Medical Valley Digital Health Application Center GmbH

Marco has more than 15 years professional experience in the medtech sector. In 2010 he started working at Medical Valley EMN e.V. in several positions, such as cluster manager of the Bavarian Medtech Cluster, as project manager of EIT Health supported programs like EIT Health Catapult and as Center Manager for an Innovation and Incubation Center. Since 2018 he is now CEO of Medical Valley Digital Health Application Center GmbH, a digital CRO that supports manufacturers of digital health applications within the DiGA application process, especially in generating evidence for their products.

dmac – accelerating digital health


We support and advise manufacturers of patient-centered digital health innovations in efficient and effective go-to market into the German healthcare system. In our interdisciplinary team, we combine competencies from medicine, science, technology and business. We offer strategic consulting and operational support in the areas of market access & reimbursement, proof of benefit/evidence generation and health economic analyses, with a focus on DiGA, DiPA and beyond.


Our Speaker | March 15th 2022

Marina Dolina
Associate at Bird & Bird LLP

Marina is an experienced Corporate/M&A lawyer. Her practice covers the full range of transactional work in German and international M&A, venture capital and private equity. With a particular focus in areas such as life sciences, medical devices and digital health, she assists several major players in these industries on all facets of corporate and international expansion matters, ranging from incorporations, group re-organisations and corporate housekeeping, to national and cross-border transactions.

About Bird & Bird


Bird & Bird is an international law firm with a global team in 30 offices worldwide. In Germany, we support our clients on the full range of commercial law from our offices in Munich, Düsseldorf, Frankfurt and Hamburg. Our expertise is based on an in-depth understanding of regulated and technology-focused industry sectors. We have been active in the healthcare sector for decades, focusing on key areas where technology and innovation is disrupting traditional healthcare practices, including digital health and MedTech. Our advice in these areas covers every aspect of the business cycle, from incorporation and development to the protection and exploitation of intellectual property.

Kilian Hummel
Associate at Bird & Bird LLP

Kilian is a project lawyer dedicated to domestic and international Corporate/M&A matters. Much of his work focuses on helping clients maintaining their corporate compliance and 

Assisting on international corporate housekeeping matters and cross-border M&A transactions, intra-group restructuring and corporate measures. He has a particular interest in the emerging technologies and digital developments in the healthcare sector, including MedTech and e-/mHealth.

About Bird & Bird


Bird & Bird is an international law firm with a global team in 30 offices worldwide. In Germany, we support our clients on the full range of commercial law from our offices in Munich, Düsseldorf, Frankfurt and Hamburg. Our expertise is based on an in-depth understanding of regulated and technology-focused industry sectors. We have been active in the healthcare sector for decades, focusing on key areas where technology and innovation is disrupting traditional healthcare practices, including digital health and MedTech. Our advice in these areas covers every aspect of the business cycle, from incorporation and development to the protection and exploitation of intellectual property.

Oliver von Beckerath
Director Business Development bei KellyOCG

Oliver has profound insights in the complexity of the German labour market, connecting client with talents for over 6 years with a total of over 15 years Business Development experience.

Since 5 years he is with Kelly, started as Head of Business Development for Germany & Nordics before moving in the role of Director EMEA for KellyOCG concentrating on external workforce solutions .

He helped several companies in the Life Science sector to organize their external workforce, supported them through FDA audits and Quality projects with external talents and skills they needed.


About KellyOCG:

KellyOCG® connects organizations with diverse and talented people to fuel and grow their business. More than 90 percent of Fortune 100® companies place their trust in us to solve their most complex talent needs. We’ve been an industry leader for 73 years and haven’t stopped advancing our workforce solutions since.

Together with our recruitment sister Kelly Services, we connect talented people with companies in need of their skills is what we do. The top talent of today and tomorrow is already open to new ways to work. Are you? We can help you get there.



Note on Data protection

Responsible for the data processing of the events is Invest in Bavaria - Die Ansiedlungsagentur des Freistaats Bayern at Bayern International Bayerische Gesellschaft für Internationale Wirtschaftsbeziehungen mbH; Landsberger Str. 300; 80687 München; Tel.: +49 89 660566-0; Fax: +49 89 660566-150; E-Mail:; and Bayerisches Staatsministerium für Wirtschaft, Landesentwicklung und Energie;

Prinzregentenstraße 28, 80538 München; Telefon: 089 2162-0; Telefax: 089 2162-2760; E-Mail:

When you access the website of our service providers used for this event, the provider of the website is responsible for the data processing. We process the data provided by you in regard to the event for the following purposes: Planning, implementation of the event; Event organization and participant management; Ensuring that the event runs smoothly; Participation in the event and identification of participants; Administration, processing, documentation; Communication with participants during the execution of the event; Information about the event before, during and after the event For event registration, we use an event platform for the technical planning and implementation of the event. The event platform processes the data according to our instructions. Your data will be passed on to the event platform for this purpose. evenito AG; Limmatquai 122; 8001 Zürich; Furthermore, we use several service providers who process data according to our instructions for the organization or technical implementation of the event (We use Zoom of Zoom Video communications). Please also note the privacy policy of our technical service provider. Various categories of participant data are processed as part of participation in the online event. The type of data processed depends on the type of event as well as on the information you provide and the functions you use as part of your participation.

The event will be recorded. The recording of your data is based on your consent. The following data of the participants are visible: Name; Image recording; Audio comments; The recording is made available after the event for a period of.4 weeks.via dropbox.

The following recipients can access and view the recording during this period: Participants of the event and Event partners. Your data will be stored until the end of the event and as long as they are still needed for the implementation of the event or further processing of the respective data.

We are hosting the event together with our event partners: Economy and Technology Office for Economy, Science, Technology, Education and Youth Exchange of Bavaria in Israel ; Rothschild Boulevard 3, 22nd Floor; 6688106 Tel Aviv, Israel; Mobile: +972-58-7943447 In the case of a joint event, our partners have a legitimate interest in knowing which participants attend the joint event. Insofar as you do not wish such disclosure, you may exercise your right to object under the conditions of Art. 21 GDPR.

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